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--- admin:site_analytics [2020/07/10 08:01]
mchung [Users and sessions - How many users, how long they're stying, and how much of the site they're using]
+++ admin:site_analytics [2020/07/10 08:15] (current)
mchung [Users and sessions - How many users, how long they're staying, and how much of the site they're using]
@@ Line 84: / Line 84: @@
 ==== Glossary of terms ====
-  * **Users**: Google Analytics calculates the number of users based on a cookie that is set by the user’s browser. That means if a user accesses the website from a different browser or device, he/she might be counted as multiple users. Google Analytics used to offer “Users” as the unique number of visitors who visit a site. The number used to represent exactly how many individual people were on the site. This is no longer the case. If you're interested, see more here:[[https://support.google.com/analytics/answer/2992042?hl=en&authuser=2]].
+  * **Users**: Counter to expectations, this is not a count of unique users on the platform. Google Analytics calculates the number of users based on a cookie that is set by the user’s browser. That means if a user accesses the website from a different browser or device, he/she might be counted as multiple users. Google Analytics used to offer “Users” as the unique number of visitors who visit a site. The number used to represent exactly how many individual people were on the site. This is no longer the case. If you're interested, see more here:[[https://support.google.com/analytics/answer/2992042?hl=en&authuser=2]].
   * **Sessions**: A session is a group of interactions by one user with the site that take place within a given time frame. One unique visitor may initiate multiple sessions in a day.  Sessions are typically refreshed after 30 minutes of inactivity. If you're interested, see more here:[[https://support.google.com/analytics/answer/2731565?authuser=2]]
@@ Line 230: / Line 230: @@
 === Basic user and session data ===
-**Users**: Gather data to show how many users, desegregated by **returning** and **new** users, have visited the OD platform over the reporting period.
+Please see the [[admin:site_analytics#glossary_of_terms|Glossary of terms]], above, for basic definitions of these indicators.
-**Sessions**: A session is a group of interactions by one user with the site that take place within a given time frame. One unique visitor may initiate multiple sessions in a day.  Sessions are typically refreshed after 30 minutes of inactivity.
+**Users**: This data can be desegregated by **returning** and **new** to identify how many user cookies have been set over the reporting period.
-  * **Average session duration** data shows Average time returning and new users spent on the Platform
-  * **Page / Session** data shows Average number of pages on the Platform viewed per session by returning and new users
+**Sessions**: Session data can be broken down by the following:
-  * **Bounce rate** shows how likely returning and new users on average to exit the Platform after viewing only one page.
+  * **Average session duration** data shows Average time returning and new users spent on the Platform, calculated by the date range specified divided by total number of sessions
+  * **Page / Session** data shows the average number of pages on the Platform viewed per session
+  * **Bounce rate** shows the percentage of users who viewed only one page compared to the total number of users.
+You can read further [[https://support.google.com/analytics/answer/1033861?hl=en&authuser=2|here]].
 <WRAP center round info 90%>
@@ Line 241: / Line 245: @@
 </WRAP>
+{{ :admin:screen_shot_audience_overview.png?600 |}}
-{{ :partners:users_sessions_lumsum.png?nolink&700 |}}

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