admin:site_analytics
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admin:site_analytics [2020/07/10 07:53] mchung [Things to know beforehand] |
admin:site_analytics [2020/07/10 08:15] (current) mchung [Users and sessions - How many users, how long they're staying, and how much of the site they're using] |
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| ==== Glossary of terms ==== | ==== Glossary of terms ==== | ||
| - | * **Users**: Google Analytics calculates the number of users based on a cookie that is set by the user’s browser. That means if a user accesses the website from a different browser or device, he/she might be counted as multiple users. Google Analytics used to offer “Users” as the unique number of visitors who visit a site. The number used to represent exactly how many individual people were on the site. This is no longer the case. If you're interested, see more here:[[https://support.google.com/analytics/answer/2992042?hl=en&authuser=2]]. | + | * **Users**: Counter to expectations, this is not a count of unique users on the platform. Google Analytics calculates the number of users based on a cookie that is set by the user’s browser. That means if a user accesses the website from a different browser or device, he/she might be counted as multiple users. Google Analytics used to offer “Users” as the unique number of visitors who visit a site. The number used to represent exactly how many individual people were on the site. This is no longer the case. If you're interested, see more here:[[https://support.google.com/analytics/answer/2992042?hl=en&authuser=2]]. |
| * **Sessions**: A session is a group of interactions by one user with the site that take place within a given time frame. One unique visitor may initiate multiple sessions in a day. Sessions are typically refreshed after 30 minutes of inactivity. If you're interested, see more here:[[https://support.google.com/analytics/answer/2731565?authuser=2]] | * **Sessions**: A session is a group of interactions by one user with the site that take place within a given time frame. One unique visitor may initiate multiple sessions in a day. Sessions are typically refreshed after 30 minutes of inactivity. If you're interested, see more here:[[https://support.google.com/analytics/answer/2731565?authuser=2]] | ||
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| </WRAP> | </WRAP> | ||
| - | ==== Users and sessions - How many users, how long they're stying, and how much of the site they're using ==== | + | ==== Users and sessions - How many users, how long they're staying, and how much of the site they're using ==== |
| - | === Things to know beforehand === | + | === Basic user and session data === |
| - | **Temporal range**: For donor reporting, it's useful to breakdown the data by quarter. In the example below, we will gather data from October 1, 2016 to September 30, 2017, which are four quarters: | + | Please see the [[admin:site_analytics#glossary_of_terms|Glossary of terms]], above, for basic definitions of these indicators. |
| - | * Quarter 4, 2016: October 1 to December 31, 2016 | + | |
| - | * Quarter 1, 2017: January 1 to March 31, 2017 | + | |
| - | * Quarter 2, 2017: April 1 to June 30, 2017 | + | |
| - | * Quarter 3, 2017: July 1 to September 30, 2017 | + | |
| - | <WRAP center round tip 90%> | + | **Users**: This data can be desegregated by **returning** and **new** to identify how many user cookies have been set over the reporting period. |
| - | Each data point which is downloaded for a specific temporal range is dated with the same range, thus if you set the temporal range for October 1, 2016 to September 30, 2017, it cannot be separated into week, month, or quarter. It's a good practice to define the specific temporal range segments and download the data for each segment. | + | |
| - | </WRAP> | + | |
| - | === Basic user and session data === | + | **Sessions**: Session data can be broken down by the following: |
| + | * **Average session duration** data shows Average time returning and new users spent on the Platform, calculated by the date range specified divided by total number of sessions | ||
| + | * **Page / Session** data shows the average number of pages on the Platform viewed per session | ||
| + | * **Bounce rate** shows the percentage of users who viewed only one page compared to the total number of users. | ||
| - | **Users**: Gather data to show how many users, desegregated by **returning** and **new** users, have visited the OD platform over the reporting period. | + | You can read further [[https://support.google.com/analytics/answer/1033861?hl=en&authuser=2|here]]. |
| - | + | ||
| - | **Sessions**: A session is a group of interactions by one user with the site that take place within a given time frame. One unique visitor may initiate multiple sessions in a day. Sessions are typically refreshed after 30 minutes of inactivity. | + | |
| - | * **Average session duration** data shows Average time returning and new users spent on the Platform | + | |
| - | * **Page / Session** data shows Average number of pages on the Platform viewed per session by returning and new users | + | |
| - | * **Bounce rate** shows how likely returning and new users on average to exit the Platform after viewing only one page. | + | |
| <WRAP center round info 90%> | <WRAP center round info 90%> | ||
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| </WRAP> | </WRAP> | ||
| - | + | {{ :admin:screen_shot_audience_overview.png?600 |}} | |
| - | {{ :partners:users_sessions_lumsum.png?nolink&700 |}} | + | |
admin/site_analytics.1594367592.txt.gz · Last modified: 2020/07/10 07:53 by mchung
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