admin:site_analytics
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admin:site_analytics [2020/07/10 08:02] mchung [Glossary of terms] |
admin:site_analytics [2020/07/10 08:15] (current) mchung [Users and sessions - How many users, how long they're staying, and how much of the site they're using] |
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| === Basic user and session data === | === Basic user and session data === | ||
| - | **Users**: Gather data to show how many users, desegregated by **returning** and **new** users, have visited the OD platform over the reporting period. | + | Please see the [[admin:site_analytics#glossary_of_terms|Glossary of terms]], above, for basic definitions of these indicators. |
| - | **Sessions**: A session is a group of interactions by one user with the site that take place within a given time frame. One unique visitor may initiate multiple sessions in a day. Sessions are typically refreshed after 30 minutes of inactivity. | + | **Users**: This data can be desegregated by **returning** and **new** to identify how many user cookies have been set over the reporting period. |
| - | * **Average session duration** data shows Average time returning and new users spent on the Platform | + | |
| - | * **Page / Session** data shows Average number of pages on the Platform viewed per session by returning and new users | + | **Sessions**: Session data can be broken down by the following: |
| - | * **Bounce rate** shows how likely returning and new users on average to exit the Platform after viewing only one page. | + | * **Average session duration** data shows Average time returning and new users spent on the Platform, calculated by the date range specified divided by total number of sessions |
| + | * **Page / Session** data shows the average number of pages on the Platform viewed per session | ||
| + | * **Bounce rate** shows the percentage of users who viewed only one page compared to the total number of users. | ||
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| + | You can read further [[https://support.google.com/analytics/answer/1033861?hl=en&authuser=2|here]]. | ||
| <WRAP center round info 90%> | <WRAP center round info 90%> | ||
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| </WRAP> | </WRAP> | ||
| - | + | {{ :admin:screen_shot_audience_overview.png?600 |}} | |
| - | {{ :partners:users_sessions_lumsum.png?nolink&700 |}} | + | |
admin/site_analytics.1594368137.txt.gz · Last modified: 2020/07/10 08:02 by mchung
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