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admin:site_analytics [2020/07/10 08:01] mchung [Users and sessions - How many users, how long they're stying, and how much of the site they're using] |
admin:site_analytics [2020/07/10 08:02] mchung [Glossary of terms] |
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==== Glossary of terms ==== | ==== Glossary of terms ==== | ||
- | * **Users**: Google Analytics calculates the number of users based on a cookie that is set by the user’s browser. That means if a user accesses the website from a different browser or device, he/she might be counted as multiple users. Google Analytics used to offer “Users” as the unique number of visitors who visit a site. The number used to represent exactly how many individual people were on the site. This is no longer the case. If you're interested, see more here:[[https://support.google.com/analytics/answer/2992042?hl=en&authuser=2]]. | + | * **Users**: Counter to expectations, this is not a count of unique users on the platform. Google Analytics calculates the number of users based on a cookie that is set by the user’s browser. That means if a user accesses the website from a different browser or device, he/she might be counted as multiple users. Google Analytics used to offer “Users” as the unique number of visitors who visit a site. The number used to represent exactly how many individual people were on the site. This is no longer the case. If you're interested, see more here:[[https://support.google.com/analytics/answer/2992042?hl=en&authuser=2]]. |
* **Sessions**: A session is a group of interactions by one user with the site that take place within a given time frame. One unique visitor may initiate multiple sessions in a day. Sessions are typically refreshed after 30 minutes of inactivity. If you're interested, see more here:[[https://support.google.com/analytics/answer/2731565?authuser=2]] | * **Sessions**: A session is a group of interactions by one user with the site that take place within a given time frame. One unique visitor may initiate multiple sessions in a day. Sessions are typically refreshed after 30 minutes of inactivity. If you're interested, see more here:[[https://support.google.com/analytics/answer/2731565?authuser=2]] |